Bella's Pizzaria
A family run pizza restaurant needed online table bookings that could handle a Friday night rush without anyone stuck answering the phone.
Note: Name and some details in this case study have been changed at the client's request.
We handled everything from the redesign to the backend booking system, giving the team a straightforward way to manage tables without anyone stuck on the phone during service. It's a small studio's project, but exactly the kind of work Launch Foundry was built to do.
Gallery
A closer look at the finished site.
Process
The way we worked through the project.
Objective
Bella's had built a loyal following over several years, but their old site only listed a phone number for bookings. During busy evenings, calls went unanswered and potential bookings were lost entirely, with diners simply choosing somewhere else instead. The goal was a site that could take table reservations directly, work smoothly on a phone, and give the front of house team a clear, organised schedule instead of a ringing phone during service.
Approach
We started with a short call to understand how a typical service actually runs, from opening prep through to a Friday night rush, then mapped the site content and booking flow before any design work began. The site was built in Webflow for a fast turnaround, with a custom reservation system connected on the backend so bookings land directly in an organised schedule the team can check at a glance, rather than a ringing phone or messages piling up. Everything was tested on an actual phone, on mobile data, before it ever went live.
Impact
What actually changed once the new site went live:
- Online reservations: Customers can now book a table directly from the site instead of calling in, even during the busiest parts of service.
- Front of house workflow: Bookings arrive as a simple, organised schedule rather than a phone call someone has to stop and answer.
- Mobile experience: The site was built mobile first, since most bookings come from someone on their phone deciding where to eat tonight.
Results
56% of bookings now come through the site rather than by phone, within the first 4 weeks of launch. Average page load dropped from 3 seconds to under a second. The team spends noticeably less time on the phone during service, which is time back for the tables already in front of them.